Live Gamer to Power Microtransactions for Namco Networks
Genre-Defining Game Developer and Publisher Expands Into Social With Virtual Items-Based Business Model
NEW YORK, NY--(Marketwire - September 22, 2010) - Live Gamer, the trusted, complete commerce solution for the interactive entertainment industry, today announced that it has been selected by Namco Networks, a leading publisher and developer of interactive content, to accelerate the company's move towards online social games and support its global virtual items-based projects and new Facebook applications.
Through the partnership, Namco will first integrate the Live Gamer Elements virtual economy platform into its new social game, Hamster Pirates, which launches this Fall. The Live Gamer Elements platform will power its virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, robust catalog management, payments gateways, cash-in flows, and much more.
"Offering a free-to-play, virtual items-based experience to users has proven to significantly raise monetization and engagement," said Carlson Choi, Vice President of Marketing at Namco. "We chose to work with the Live Gamer team because they offer a complete, end-to-end solution for driving microtransactions."
"Namco is one of the most beloved game companies in the world, with titles that have inspired and created favorite past-times for generations of gamers," stated Andrew Schneider, President and Co-Founder, Live Gamer. "As in-game virtual items have become the leading revenue driver for online games today, gaming publishers are now integrating this business model for continued success. We're looking forward to helping Namco accelerate their social game strategy and ongoing growth."
Live Gamer has powered microtransactions since the first online game implemented the business model in Korea in 2001, and offers a complete offering for integrating, managing and maximizing microtransaction-based initiatives for enterprise game publishers worldwide. In addition, Live Gamer offers a dedicated, experienced engineering staff that works closely with its customers throughout the integration process and beyond. According to recent research by DFC Intelligence, the online game microtransactions will continue to grow to an estimated $7B worldwide by 2015.
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